Eli Colemen

A co-founded digital product business offering an AI prompting course and a collection of high-end prompt packs for designers, creators, and marketers. The focus was on turning a complex, fast-moving tool into a clear, repeatable system that people could actually learn and apply with confidence.

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Role and focus

Co-founder
Instructional design and curriculum structure
Prompt system design
Product strategy and positioning
Visual design and customer experience
Marketing and launch strategy

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Problem and audience

Many creators were experimenting with AI image tools but struggling to achieve consistent, professional results. They lacked a structured way to think about prompts and were overwhelmed by trial-and-error workflows. The audience includes designers, marketers, and small businesses who want studio-quality visuals without the cost or complexity of traditional production.

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Product approach

The course introduces a clear, step-by-step methodology for crafting studio-quality image prompts in ChatGPT. Lessons focus on breaking prompts into logical components, understanding visual intent, and building repeatable structures rather than one-off results.

This is supported by prompt packs built from detailed templates, defined visual styles, and modular components that users can adapt across projects. Together, the course and prompt packs form a system that scales from learning to real-world application.

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Experience and delivery

The digital store and learning experience were designed and delivered through Gumroad, supported by email marketing, social content, and launch campaigns. The end-to-end journey was intentionally simple, guiding users from discovery to purchase and into confident application without unnecessary friction.

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Outcome and traction

The combination of structured education and ready-to-use tools has resonated strongly with small businesses and independent creators. Demand has been consistent, the customer base continues to grow, and the product has proven its ability to deliver value quickly and affordably.

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Services delivered

Instructional design and curriculum development
Prompt system and template design
Digital product and UX strategy
Visual design and brand direction
Marketing, launch campaigns, and ongoing engagement

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Tools

ChatGPT for prompt development and iteration
Gumroad for digital product delivery and customer experience
Email and social platforms for acquisition and engagement