Hagen + Co

End-to-end digital design and marketing work for Hagen + Co, spanning website redesign, content production, and ongoing campaign execution for their jewellery brand. The goal was to elevate their online presence, improve the customer journey, and support consistent sales through high-quality, on-brand creative.

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Role and focus

Digital design and marketing
E-commerce website design
Content creation and campaign assets
Paid advertising and promotions
Ongoing brand and visual direction

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Problem and audience

Hagen + Co needed a more cohesive digital presence that balanced their bold, playful brand with clear commercial outcomes. Customers were browsing across web and social, and the experience needed to feel intuitive, visually strong, and conversion-focused without losing personality.

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Approach

I redesigned the Hagen + Co website on Rocketspark, improving navigation, product visibility, and overall brand cohesion. Custom layouts, refreshed merchandising, and updated e-commerce imagery were used to better showcase collections and guide customers through the purchase journey.

Alongside the website, I managed a wide range of marketing and content initiatives across digital channels. This included producing stills, reels, and story content, designing campaign assets, running Google and Facebook ads, and coordinating flash sales and promotional launches. All creative output was aligned to brand tone while remaining grounded in performance and sales goals.

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Design and marketing principles

Brand consistency across every touchpoint.
Clear hierarchy to support browsing and conversion.
Creative decisions tied to commercial outcomes.

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Outcome

The work established a stronger, more cohesive digital presence across web and social, improved product presentation, and supported ongoing promotional activity. The brand was able to move faster, launch more confidently, and maintain visual consistency across campaigns and sales moments.

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Services delivered

Website and e-commerce design
Digital content creation (stills, reels, stories)
Campaign and promotional asset design
Paid advertising setup and execution
Brand and visual direction

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Tools

Rocketspark for website build and management
Figma and InDesign for design and layout
CapCut and Premiere Pro for video editing
Adobe Express for rapid content production
Google Analytics for performance tracking

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